MY RESUME
Below you will find a detailed summary of notable experiences that have contributed to my creative and career development over the years.
Work Experience
Barstool Sports
Social Media Intern - @planbriuncut
July 2024 - Present
Selected from my Summer Internship class to join the podcast team of @planbriuncut by taking on social media curation and distribution duties. Also traveled across the country to lead social media content creation and contribute behind-the-scenes on the "That's My Best Friend Tour," comprised of 6 live shows featuring 'PlanBri Uncut' podcast hosts Brianna "Chickenfry" Lapaglia and Grace O'Malley.
- Create content for @planbriuncut social media pages, reaching a cumulative audience of 1.4million followers across Instagram, TikTok, YouTube Shorts, X, FaceBook, and Threads
- Write social media copy utilizing our brand voice to best engage our audiences on each platform
- Ensure social media ad placements for brand partnerships were fulfilled on a weekly basis
- Ideate, film, and produce paid social campaigns featuring the podcast hosts
ADOBE PHOTOSHOP: Create quote cards and graphics to highlight and capitalize on buzz-worthy moments from each episode to cultivate greater audience engagement
ADOBE PREMIERE PRO: Cut clips that capture shareable moments and viral conversation points from several podcast episodes
Social Media Intern - @itgirl
May 2024 - Present
Selected as Barstool Sports' @itgirl Intern, where I lead content creation for the pop culture and lifestyle brand. Throughout this role, I also worked in coordination with the Social Media Director to develop and package original series, formulate overall brand strategy, as well as conceptualize and produce seasonal merchandise campaigns.
- Create content for @itgirl social media pages, reaching a cumulative audience of 5.5million followers across Instagram, TikTok, YouTube Shorts, X, FaceBook, and Threads
- Ideate, film, and produce paid social campaigns in coordination with brand sponsors
- Contribute to influencer research and outreach for ItGirl's original series "Search Bar," including pre-production guest research in order to construct questions that prompt viral moments and soundbites for social media
ADOBE PHOTOSHOP: Break pop culture news through the creation of news cards on a daily basis, create YouTube video thumbnails, and design marketing materials for original merchandise
ADOBE PREMIERE PRO: Produce long-form video series for YouTube ("Girl on the Street"), and cut clips strategically highlighting conversation-worthy moments from each video to be distributed across social media ("Girl on the Street" & "Search Bar")
itgirl® (formerly CHICKS) Content Sourcing Team
Oct. 2023 - Present
- One of few national Viceroys selected to assist with content sourcing for distribution across their main media channels reaching over 2 million combined followers
- Assisted CHICKS in their rebranding efforts to itgirl® (also personally responsible for creating the new tagline attached to its new brand image)
- Model merchandise to create content supporting Black Friday & Cyber Monday campaign launches for various Barstool Sports personalities, shows, and niche sectors within the company
- Research and report female oriented pop culture/news stories relevant to our itgirl® audience
- Monitor media channels from female Barstool personalities to source content
- Brainstorm content ideas with a select team of interns to collaborate on in-feed post materials
- Produce different forms of itgirl® content to be distributed across various Barstool affiliated social media accounts and platforms
Rutgers University Social Media Viceroy
Aug. 2022 - Present
- Co-Manager of @rutgerschicks on Instagram, Twitter, and TikTok.
- Increased IG following by approximately 55% in first year
- Increase brand awareness on campus through post engagement, merchandise sales, and collaborative events with local businesses.
- Create original content to break stories and promote Barstool activations all while adhering to both Barstool Sport's and Rutgers University's individual brand identities and cultures.
- Create original merchandise designs that are cohesive with both Rutgers' and Barstools' branding to be marketed to students for purchase across campus.
New Jersey State Legislature
NJ Senate President Social Media Manager
Nov. 2022 - Present
- Working in a hybrid format to coordinate with the Communications Team at the State Capitol in Trenton, NJ in order to direct socials for NJ Senate President Nicholas P. Scutari.
- Personally responsible for the creation and maintaining of an Instagram profile for the Senate President, as well as establishing his online brand (@senscutari)
- Facilitate community engagement and ensure constituents can easily and effectively receive crucial information through his social media
- Design graphics to fit different social media platforms
- Write captions and create posts to be uploaded across various social media channels
- Research relevant events, topics, and follow Senator's personal calendar to schedule posting
LineLeap
Campus Director
July 2023 - Present
- As Campus Director, I worked with their sales team and local bar owners to produce LineLeap's first ever Rutgers University "Back to School Bar Crawl"
- Directly responsible for generating approx. $7,500 in ticket sales amongst 21+ students across campus
- Personally researched and onboarded a diverse team of Campus Representatives for the event, comprised of influential leaders across campus pertaining to Greek life, Rutgers Sports Teams, Culture Clubs, etc.
- Direct Campus Representatives in coordination with LineLeap sales team to distribute marketing materials, push ticket sales within their niche, and facilitate physical ticket distribution prior to the event
- Work in direct coordination with school bar owners to both leverage their participation in LineLeap's first large-scale event at Rutgers, and to develop diverse/unique drink specials at each establishment exclusive to ticket holders for the day of the bar crawl
- Contributed to LineLeap's $41,000 donation to the American Cancer Society following the completion of all 25 participating schools' 2023 Back to School Bar Crawls, with $1 from every ticket sold nationwide supporting their philanthropic mission
- Set the foundation for a student-run LineLeap Bar Crawl team that will pass down practices and take over management, direction, and marketing for future Rutgers Bar Crawls
Scarlet Pub
Bartender / Social Media Manager
March 2023 - Present
- Create numerous promotional graphics on a weekly basis to advertise rotating drink specials, DJ's, and occasional theme nights.
- Reformed Scarlet Pub's pre-existing social media strategy to curate a more cohesive brand identity online
- Personally created a mural across one of the bar's walls showcasing the story of Rutgers University, purposefully crafted to highlight Rutger's achievements,
- Shoot and edit IG reels promoting the bar and showcasing customers
- Assist in generating theme ideas, shaping overall creative direction for the bar, and advising owners on effective marketing/sales practices for our target demographic
- Run various marketing events that have helped increase page engagement by over 400% on individual occasions
MĀSK Skincare
Marketing & Sales Intern
June 2023 - Aug. 2023
- Conducted market research to identify potential customers and target markets
- Generated leads and created a database of potential clients for the sales team to pursue
- Lead the company through the integration of an Artificial Intelligence (AI) Sales Lead Generator Software by participating in an onboarding with employees from their start-up (Oversee) to learn about the software, report back to the MĀSK sales team with my findings, and facilitate the integration of the software into standard company sales procedures.
- Market Trends and Competitor Analysis: Stayed updated on industry trends, market conditions, and competitor activities. Provided insights and recommendations to the sales team based on the analysis of market dynamics.
- Created short-form content to be distributed on company social media pages
- Worked closely with CEO and Founder Sarah Mirsini to strengthen my sales capabilities and ensure my pitches aligned with her vision for the company
Cory Mathews Men's Salon
Social Media Manager
May 2021 - April 2023
- Primary manager for shop's accounts across multiple social media platforms
- Capture and edit content with goal of maintaining shop's identity and growing its audience
- Collaborated with numerous NFL athletes to create promotional content for TikTok and Instagram
- Primarily focused NFL collaboration efforts on the New York Jets (frequently to NYJ training facility and individual player house calls to shoot/edit barbershop content)
Receptionist / Assistant Manager
Sept. 2020 - April 2023
- Cultivated positive relations between the clients and our business through effective customer services practices, and actively facilitated an upbeat + inclusive environment on the salon floor for all patrons and staff in alignment with our ethos
- Personally facilitated a large-scale scheduling/payment software change on behalf of my boss by:
a. Researching suitable software companies in addition to taking part in multiple demos/information meetings
to determine the best partnership endeavor for our growing business
b. Scheduling/conducting numerous virtual meetings with (our new software) Boulevard over the course of the
month-long transition and official software integration launch on our pre-existing website
c. Completed an audit of new company software to ensure all necessary information and business assets were
successfully transferred
- Assisted in Email Marketing operations and took on additional roles at the request of my boss pertaining to backend software operations, business strategy, overall aesthetic curation
- As an NFL affiliated barbershop (as featured in "Hard Knocks: Training Camp with the New York Jets" on HBOMax), I traveled alongside my boss to the NY Jets Training Facility to assist in team/staff haircut arrangements on multiple occasions
- Played a pivotal role in the launch of a Cory Mathews branded product line by handling respective invoices, producing numerous promotional materials (Flyers + Digital Graphics + IG Reels + TikToks), and completing audits of company inventory
aXd by alba
Social Media & E-Commerce Intern
June 2022 - Aug. 2022
- Helped manage aXd boutique's Instagram and TikTok in order to increase brand awareness and grow a larger social media following.
- Created original reels, stories, edits, and in-feed posts promoting merchandise while adhering to the brand identity of the shop.
- Lead the social media team through the grand opening of a new aXd location and helped to drive sales/recruit new team members.
- Created official social media guidelines and presentations for content interns at other locations to follow
- Assisted in establishing a consistent brand image across social media channels for each location
Red Bull
Student Marketeer
Sept. 2021 - Dec. 2021
- represented Rutgers University on a team of undergraduate interns spearheading Red Bull's local marketing and sales initiatives in the New Jersey/Staten Island Region
- Worked closely with Red Bull On-Premise Specialists to audit pre-existing accounts, sell into new businesses, and regularly update on-site marketing materials within accounts throughout the region
- Create weekly mission plans for management to overview before personally executing them in coordination with specific needs of the company, as to ensure efficient use of time and resources for all entities
- Create detailed reports (including collected data, consumer testimonies, account updates, and more) for senior management to analyze and factor into their development of region-wide B2B/B2C marketing and sales initiatives
Philanthropic Experience
RU For A Cure
Co-Founder / Social Media Manager
Oct. 2023 - Present
- Co-Founded this independent student-run philanthropy to organize innovative fundraising initiatives on Rutgers University campuses
- Raised $7,500+ for local pediatric and breast cancer organizations in our first campus-wide fundraising campaign
- Personally responsible for creating the philanthropy's logo and spearheaded all social media efforts
- Partnered with local businesses on campus to promote our first fundraiser and develop donation incentives for their patrons
- Collaborated with bar owners and associated staff to create drink specials made available exclusively to those who donated for the duration of Rutgers' 2023 Halloween Bar Crawl.
Embrace Kids Foundation
Rutgers Dance Marathon Fundraiser
Feb. 2021 - Presented
- Assisted in fundraising efforts for Rutgers University's Dance Marathon fundraiser in coordination with the Embrace Kids Foundation
- Contributed to my sorority (Phi Sigma Sigma) solidifying it's place as the #1 fundraising organization on campus for all three years of my participation
