PROJECTS
DCIM CAPSTONE PROJECT
A PODCAST TITLED "NARRATIVE FUSION + BRAND EVOLUTION"
For my DCIM Capstone Project, I embarked on an exploration of the dynamic intersection between personal and corporate branding in the digital landscape through the means of a two-episode podcast. My thesis delves into the significance of individuals becoming the faces of their brands and the consequential impact on the overall perception of the company. This project represents the culmination of my DCIM studies, weaving together elements of coursework, vigorous research, and practical insights gained throughout the program. By dissecting real-world examples in the worlds of podcasting and fashion, I illuminate the significant and evolving landscape of personal branding. Through a two-episode podcast, I trace the historical trajectory of this phenomenon, exploring its successes, failures, and transformative effects on industries. The project serves as a comprehensive exploration of the power dynamics at play when individuals leverage their identity to strengthen corporate brands, connecting theory to the practical realities of the contemporary digital age.
EPISODE ONE
Episode 1, "Digital Dynamics: Personal and Corporate Branding in Podcasts," explores the intersection of personal and corporate branding in the digital realm, tracing the evolution from traditional media to the rise of influential podcasters like Cody Ko and Noel Miller from TMG Studios and Alex Cooper with her Unwell Network. This podcast delves into how these digital pioneers have become the faces of their respective networks and effectively incorporated personal branding strategies to engage and resonate with their audience. Through a lens of Digital Communication Information and Media coursework, the episode highlights the transformative impact of podcasts in shaping the narratives of both individuals and brands in the contemporary digital landscape.
EPISODE TWO
In the second episode, "Fashion's Intersection with Personal and Corporate Branding in the Digital Age," we unravel the dynamic world of fashion branding. This journey delves into the strategic evolution of personal and corporate identities, examining the trailblazing contributions of figures like Gianni Versace and the disruptive impact of Kim Kardashian's SKIMS. From the historical roots to the current digital landscape, we uncover how individuals leveraging their identities have been instrumental in shaping and fortifying brand narratives. Grounded in the principles of Digital Communication, Information, and Media (DCIM) coursework, this episode paints a vivid picture of the transformative influence of this practice on the fashion industry's storytelling.